Wednesday, January 2, 2008

Bruce Steinberg

Bruce Steinberg on the Bay Bridge
Bruce Steinberg

Bruce Steinberg, of San Francisco, died in Santa Cruz, California in the early morning hours of December 30, 2007 after a brief illness.

He was diagnosed with a rare condition called cardiac amyloidosis. According to the National Institutes of Health, "Amyloidosis is the accumulation of clumps of proteins called amyloids in body tissues and organs. The proteins slowly replace normal tissue."

Those are the facts, but to many who were touched by this man, they don't begin to tell the story. And anyone that knew Bruce knows that he liked for the story to be right — accurate, entertaining, detailed, and correct in every respect. He wasn't satisfied until it was all of that.

So that's what we'll do here. This is a forum for remembrances of Bruce Steinberg — art director, musician, designer, marketing director, engineer, actor, friend, mentor, and most of all, father and grandfather. Leave your remembrances here as comments.

Bruce changed the world. Not just through his landmark rock and roll photography, his engineering work for NASA (against all the rules, his initials are carved in a Mariner spacecraft still hurtling through space somewhere — now THAT's rock and roll!), or his national award-winning design work, but through you and me. He gave ordinary people like us the confidence that we could accomplish BIG things. Of course, we KNEW Bruce could do it... he's BRUCE STEINBERG... not me... but maybe if Bruce thinks I can...

Just make sure those em-dashes are used correctly. Bruce would want it right.

"Hey... got a minute?"

A memorial celebration of Bruce's life was held in Santa Cruz, CA on Saturday, February 2, 2008. Bruce would have loved the gathering of many of his family, friends and colleagues.

Another site has been set up to share remembrances of Bruce. Feel free to post comments here and at this new tribute site as well.

Donations to help cover the cost of this memorial and unforeseen costs to the family are greatly appreciated. Checks payable to the "Bruce M. Steinberg Memorial Fund" can be sent to J. Roth at 4360 Diamond St. #2, Capitola, CA 95010, or you can send a donation via Paypal by logging into your Paypal account and using "Send Money" for your donation to